Sunday, February 5, 2012
Boulevard's Chocolate Ale: Mixed Feelings
Furthermore, I had mixed feelings about the beer because of the hype around it. When you have people following distributors' trucks to liquor stores out of fear that they wouldn't be able to get a bottle, then I'm not so sure that is healthy for the world of craft beer. What doesn't make since to me is that Boulevard started distributing this Chocolate Ale in other markets a week or two before it hit their home market (Kansas City). From craft beer friends, I found out this brew that everyone was fighting for in Kansas City was sitting on shelves in other states. It just doesn't seem fair that the citizens of Kansas City, who have fully embraced and supported Boulevard to become what they are today, should be worried about not getting to try it. The main problem is that there is little competition between local breweries in Kansas City, so Boulevard pretty much dominates the craft beer scene here. I hate to bash on Boulevard because I do love the beers they put out and I think they represent the city of Kansas City exceptionally. Ultimately, I think they just handled this release poorly and maybe next time they can keep a larger volume of limited edition brews in their hometown market where it is fully appreciated.